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Joia Soda: A New Kind of Pop

10,000 Fresh Voices | KFAI

The United States ranks first internationally in soft drink consumption. At home, work, or out and about, Americans like to clasp a cold one--usually old standbys, like Coke and Pepsi. But if you're tired of the tried and true, consider this alternative: Joia is a Minneapolis-based company that brings creative mixology to soft drinks. KFAI's Britt Aamodt talked to Joia's founder, Bob Safford, about this new kind of pop.